Start Smarter. Grow Faster.

Build Your Value Formula

Try the Value Proposition Tool. Created by marketing experts. Delivered by AI.
Designed to clearly show why your offer is worth more — and make your audience see it instantly.

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❌ The Problem

If customers can’t see your value, they won’t pay for it.
Too many businesses undersell themselves by talking only about features or price. Without a strong value proposition, prospects don’t understand what’s in it for them — and choose cheaper or more obvious options.
Solution? Build a clear, compelling value formula that proves your worth and makes price secondary. Try the Value Proposition Tool →

Trusted Excellence

Build Your Value Formula is the seventh step of the CMI System™

It’s how you show the ROI you deliver — before the sale happens. We merge business strategy with AI precision to help you:

Quantify the impact of your solution

Tie benefits directly to customer priorities

Create a value statement that closes deals faster

Value Proposition Tool. Make your offer irresistible.

Our AI helps you define your unique value, calculate its real worth to your customers, and express it in a way that’s simple, persuasive, and memorable. Try the Value Proposition Tool →

What You Get

When you use the Value Proposition Tool, you’ll walk away with…

A concise, high-impact value proposition

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Benefit-to-cost comparison that proves ROI

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Key differentiators that separate you from competitors

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AI-generated value statement variations

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Messaging hooks that highlight your biggest wins

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Exportable .DOCX value proposition guide

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READY TO OWN YOUR MARKET?

Show Your Worth Before You Sell

Position your offer so clearly and convincingly that your audience sees the value instantly.

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UNLOCK GROWTH POTENTIAL

Strategic Outcomes

Prove and Communicate Value. Building your value formula makes it easier for customers to justify their decision — and harder for them to choose anyone else.

Higher perceived value

Stand out from competitors by showing the measurable worth you deliver.

Increased win rates

A strong value formula convinces buyers faster and with less price resistance.

Stronger customer loyalty

When people understand your value, they keep coming back.

Better marketing ROI

Every campaign communicates value consistently, improving conversions.

CLIENT SUCCESS WITH THE VALUE PROPOSITION TOOL

Real Results from Showing Their True Worth

Our clients use the Value Proposition Tool to communicate their value so clearly that closing deals becomes easier.

★★★★★

“We stopped competing on price.”
“The Value Proposition Tool helped us prove the ROI we deliver. Clients see us as the premium choice now.”

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Liam W., CEO – Construction Services

★★★★★

“Sales cycles are shorter.”
“Once prospects saw the numbers, they moved forward faster — no endless negotiations.”

young woman, portrait, arms, crossed arms, brunette, woman, female, girl, face, makeup, cosmetics, modeling, pose, posing, studio photography, sitting, arms, woman, girl, face, face, face, face, face, cosmetics

Hannah B., VP Sales – SaaS Platform

★★★★★

“Our marketing finally connects the dots.”
“Now every ad and pitch ties back to a clear, quantified benefit. Leads are more qualified and ready to buy.”

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Carlos A., Founder – B2B Manufacturing Brand

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